🏏 Cricket NFTs, ITV open John Lewis store in Fortnite, and Pokemon Go's new 'real-world metaverse': Content3.0 wrap of the week 🔫

Niantic raises $300M at a $9B valuation to build the ‘real-world metaverse’ This is a big deal because Niantic has already proved it can deliver hugely successful AR experiences at scale. They are also providing a developer kit so others can build AR games using their code.

Content3.0: Tupac shots for sale, Tolkien estate coining it in, Royal raising for music tokens

So many people have suggested that after expensive JPEGS comes expensive MP3's... And that is because compared to movies or games, producing high-quality music can be quite a quick process. So Royal looks to be an early front-runner in the race to tokenise music from established artists

Video NFTs, Trillion dollar Metaverse and the Whitney Houston archive sale: Content3.0 wrap of the week

For the benefit of the wider Creatorville audience, I've collated the best of the Content3.0 forum insights from members below. If you're keen to get involved in the forum, please sign up for Content3.0 here.

Everyone gets nervous. Here’s how to successfully channel your fear.

What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.