Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes. But, as long as you make it back to shore, you live to surf another day.
I spent so many years in the creative peloton. Unsurprisingly, this didn't win me any medals. It was when I started new things that bucked convention that the world started to show interest.
Professional producers can find it hard to adapt to the creator economy - they are used to being paid by other people to make content for them. However, if you want to move towards career autonomy, you should consider shifting across from selling your time, to owning your content.
