youtube

Instead of New Year's resolutions, start your very own revolution

Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.

Announcing Content 3.0

Well, as the games industry has shown us, there is a huge demand for imaginary worlds to which people can retreat and escape. And I'm sure that whatever your creative discipline, the 100% created nature of these metaverses will offer innumerable ways to inspire and enlighten people around the world.

Want some overnight success? Sorry, entrepreneurship is a marathon, not a sprint.

The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes. But, as long as you make it back to shore, you live to surf another day.

Stop selling your time. Ten steps to owning your content - and shaping your destiny!

Professional producers can find it hard to adapt to the creator economy - they are used to being paid by other people to make content for them. However, if you want to move towards career autonomy, you should consider shifting across from selling your time, to owning your content.