Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.
5 key questions to help you minimise risk and maximise outcomes I've always felt like a risk-averse person. But when I tell friends this, they laugh. Many of them tell me I'm a huge risk taker. So I thought I might share twelve of the biggest career decisions I've taken so far
