Back in 2012, our YouTube video of a guy swimming with his pet polar bear had featured (very briefly) in Google’s Year in Search zeitgeist video. It was a huge deal for our tiny company.
And because the video was getting watched a lot, we started getting monthly cheques from YouTube.
It seems blindingly obvious that upgrading YouTube's product so that talent can issue their own NFTs could be a game-changer. With 2bn active users per week, uptake of Web3 by such a behemoth would likely be transformational.
Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it".
Getting excited about new worlds is infectious.
