Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.
5 key questions to help you minimise risk and maximise outcomes I've always felt like a risk-averse person. But when I tell friends this, they laugh. Many of them tell me I'm a huge risk taker. So I thought I might share twelve of the biggest career decisions I've taken so far
I spent so many years in the creative peloton. Unsurprisingly, this didn't win me any medals. It was when I started new things that bucked convention that the world started to show interest.