I used to hate change. Change can feel remarkably difficult. Humans find safety and comfort in routines and habits.
William S. Burroughs once said, “When you stop growing you start dying.” So are these numbers just a blip? Or are we at an inflection point for social media?
Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.