Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
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Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.