What's your golden rule?

Back in 2012, our YouTube video of a guy swimming with his pet polar bear had featured (very briefly) in Google’s Year in Search zeitgeist video. It was a huge deal for our tiny company. And because the video was getting watched a lot, we started getting monthly cheques from YouTube.

How to get huge wins with breakthrough content

Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.