Justin Crosby founded Boom Dialogue 13 years ago.
Boom is a go-to, international PR agency representing prestigious clients who produce and distribute award-winning TV and video content across all genres.
Channel after channel - especially in the US and UK - has added more crime into their offering.
But whilst it's great that there is a new content genre driving work for producers, becoming a prominent producer of crime content is unlikely to be a path to long-term riches for producers.
In my role as an advisor, I love helping other content entrepreneurs and leaders of 7+ figure media businesses to create their very own Strategy for Success.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
