Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.
In mapping out the story we wanted to tell the world, we actually figured out our company's future strategy. It was transformational. By dreaming up the headlines we'd love to see published, we were able to devise goals for our business.