And although we are still in the wild west phase of Web3's evolution, best practice is emerging from these early pioneers, as well as from early expeditions across the broader NFT space. So how are these entrepreneurs ensuring they build projects for success, and avoid the potential pitfalls?
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.
In mapping out the story we wanted to tell the world, we actually figured out our company's future strategy. It was transformational. By dreaming up the headlines we'd love to see published, we were able to devise goals for our business.