It's relatively cheap and easy for documentarians to secure the IP around their projects. And that presents a great opportunity for new revenue streams.
John McKenna is one of the pioneers of premium sports documentaries. He founded Noah Media, which has become the go-to company for producing smash hit feature-docs like Arsene Wenger: Invincible and making title sequences for major shows and sports federations
Paul had a fantastic backstory as a war photojournalist who became one of Hollywood's most prolific celebrity portrait photographers. He moved from covering conflicts in Africa to photographing the great and the good in their palatial homes in Beverly Hills.
I started to follow a cycle in which experiencing deep pain actually made me: Take stock Give myself a break Accept the issues I wasn't happy with Make a plan to address them Take urgent, positive action.
Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.