I started to follow a cycle in which experiencing deep pain actually made me:
Take stock
Give myself a break
Accept the issues I wasn't happy with
Make a plan to address them
Take urgent, positive action.
And although we are still in the wild west phase of Web3's evolution, best practice is emerging from these early pioneers, as well as from early expeditions across the broader NFT space.
So how are these entrepreneurs ensuring they build projects for success, and avoid the potential pitfalls?
What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.
The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes.
But, as long as you make it back to shore, you live to surf another day.