Jonathan Skogmo founded one of the most successful media start-ups of modern times.
Jukin Media became the home of Fail Army, People Are Awesome and Pet Collective, at the same time as pioneering the licensing of user-generated content for brands.
Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.