William S. Burroughs once said, “When you stop growing you start dying.” So are these numbers just a blip? Or are we at an inflection point for social media?
It seems blindingly obvious that upgrading YouTube's product so that talent can issue their own NFTs could be a game-changer. With 2bn active users per week, uptake of Web3 by such a behemoth would likely be transformational.
Well, as the games industry has shown us, there is a huge demand for imaginary worlds to which people can retreat and escape. And I'm sure that whatever your creative discipline, the 100% created nature of these metaverses will offer innumerable ways to inspire and enlighten people around the world.
Professional producers can find it hard to adapt to the creator economy - they are used to being paid by other people to make content for them. However, if you want to move towards career autonomy, you should consider shifting across from selling your time, to owning your content.
Last week, Mark Zuckerberg shared that Facebook will invest over $1bn dollars [https://www.facebook.com/zuck/posts/10113607549897721] to "reward creators for great content they create on Facebook and Instagram through 2022"