And although we are still in the wild west phase of Web3's evolution, best practice is emerging from these early pioneers, as well as from early expeditions across the broader NFT space. So how are these entrepreneurs ensuring they build projects for success, and avoid the potential pitfalls?
What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.
Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.