I'm a Jack Of All Trades.
Which means, I can do a little bit of a lot of different things.
I have a huge interest in learning about exciting new stuff. But I get bored after a while and my attention is easily turned to shiny new skills.
Justin Crosby founded Boom Dialogue 13 years ago.
Boom is a go-to, international PR agency representing prestigious clients who produce and distribute award-winning TV and video content across all genres.
What strikes me is that Cristiano is probably the world's most successful footballer ever. He has scored more international goals than any man in history. He has more Instagram followers than anyone on the planet. Yet he still feels nervous both before and during important game situations.
The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes.
But, as long as you make it back to shore, you live to surf another day.
Buyers want new suppliers to offer them something that is high risk enough to also be high reward.
Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.