Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
being busy isn't the same as being productive. And making the right thing happen is far more valuable than making something happen.
Coming into a world with an open mind and a blank sheet of paper allows you to question fundamental norms. You're not being held back by convention; you never have to say "but it's the way we've always done it". Getting excited about new worlds is infectious.
I don't know a single successful person that worked hard who didn't end up in a bad way at some point. But I've learned that the most successful people are careful with their time, and often do less hours that their peers.