Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
Niantic raises $300M at a $9B valuation to build the ‘real-world metaverse’ This is a big deal because Niantic has already proved it can deliver hugely successful AR experiences at scale. They are also providing a developer kit so others can build AR games using their code.
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Well, as the games industry has shown us, there is a huge demand for imaginary worlds to which people can retreat and escape. And I'm sure that whatever your creative discipline, the 100% created nature of these metaverses will offer innumerable ways to inspire and enlighten people around the world.
The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes. But, as long as you make it back to shore, you live to surf another day.