Sam Barcroft

Sam Barcroft

Creative entrepreneur and strategist with over 30 years experience of building media businesses

Announcing Content 3.0

Well, as the games industry has shown us, there is a huge demand for imaginary worlds to which people can retreat and escape. And I'm sure that whatever your creative discipline, the 100% created nature of these metaverses will offer innumerable ways to inspire and enlighten people around the world.

Want some overnight success? Sorry, entrepreneurship is a marathon, not a sprint.

The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes. But, as long as you make it back to shore, you live to surf another day.

How to get huge wins with breakthrough content

Buyers want new suppliers to offer them something that is high risk enough to also be high reward. Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.