Sam Barcroft

Sam Barcroft

Creative entrepreneur and strategist with over 30 years experience of building media businesses

🏀 Meta getting dunk on live VR show, Johnny Depp launches celebrity NFTs, and YouTube's "unimaginable opportunity" in Web3: Content3 Weekly Wrap 🍽

It seems blindingly obvious that upgrading YouTube's product so that talent can issue their own NFTs could be a game-changer. With 2bn active users per week, uptake of Web3 by such a behemoth would likely be transformational.